Category Archives: Personal

It really has become a global village. More and more we happened to shoot for “far far” away clients. And it’s nice to feel how boundaries of distance, language and culture collapse upon a smile… We get products from all … (More)

Working is our fun and our fun is our work, and it is possible all because of the wondrous people and professionals who  work with us and whom we work for: Michal and Roni from Michal Sudai design studio, Eti … (More)

I kept humming Yael Naim’s song while walking along the winter sea shore. Humming and shooting, crying for more. This beautiful Johnny Mitchell-like song of hers – “Today“,  I hope she will not sue me for this.  

There are times of little surprises, just like when we shot the “SUNFROST” new line of frozen soups. Did you know that frozen vegetables, even more then regular fresh unfrozen vegetables, keep almost all of their nutrition values? I didn’t… … (More)

When our eldest was five, she asked us to buy her something she saw in a billboard ad. We convinced her that the desired object wasn’t really worth buying. We compared it to the work we are doing in the … (More)

Since Yasmin and I shoot pictures for a living, most of our acquaintances are pretty sure that we are well familiar with every single consumer camera in the world (China). But we aren’t. In-fact, we are quite ignorant about most … (More)